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  Featured Books: Business
 
CITY BOY
Urban Planning, Municipal Politics, and Guerrilla Warfare
By Mike Tedesco

“This is a story that too many practicing planners will recognize, and many who seek to become planners should come to understand before entering the profession.” —Kirk McClure, Professor Graduate Program in Urban Planning, University of Kansas

“Mike Tedesco might well be the ghost of gonzo journalist Hunter S. Thompson returned to tell us what the life of a planner is really like, painting pictures embedded in a real-world reality that is too often ignored, or sanitized in academic planning textbooks. This book should be required reading in all planning schools. Don’t wait for the movie. Read it now!” —Gundars Rudzitis, Professor of Geography, Environmental Science, and American Studies; Adjunct Professor of Philosophy Department of Geography, University of Idaho

In the world of municipal politics, truth is stranger than fiction and there is no truth stranger than La Blanca Gente, Colorado. In this striking first book, the author weaves between the anecdotal and the academic to sew a grand comic farce as he unveils the curtain over the tactics employed by government employees to achieve their own ends. Tragic? Absurd? Harrowing? Indeed, and City Boy serves as a lesson on what not to do when confronted by those who are just dumb enough to take you down. Throw your Urban Planning and Public Administration text books out the window because in the world of municipal politics you better be ready for a street fight.

Mike Tedesco currently serves as the Executive Director for the Urban Renewal Authority of Pueblo. He has helped to establish and implement nearly $330 million in public/private economic development partnerships. He serves on the Board of Directors of Downtown Colorado, Inc., and several local organizations. Mike graduated from the University of Kansas with a Masters of Urban Planning degree in 2005. He lives in Pueblo, Colorado, with his wife and two children.

Sample Chapter
Secure Movie & TV Rights
Website: http://books.google.com/books?id=PMa3wC1LdmgC&dq=9780865347267&source=gbs_navlinks_s
Email: mike.t.tedesco@gmail.com

Hardcover:
6 X 9
ISBN: 978-1-63293-495-6
176 pp.,$32.95

Softcover:
6 X 9
ISBN: 978-0-86534-726-7
176 pp.,$19.95

eBook:
ISBN: 978-1-61139-659-1
176 pp.,$5.99


THE COLORS OF MONEY
Finding Balance, Harmony and Fulfillment with Money
By Mike Ryan

Money has been called mankind’s greatest invention and the most powerful secular force on the planet. Yet few people ever achieve a level of contentment in their relationship with money. This book identifies our relationship with money on four different levels: physical, emotional, mental, and soul. Each level has a color associated with it. You will learn how to use these colors to provide greater balance in your life and achieve a new level of well-being and prosperity.

Mike Ryan was a practicing financial planner and investment advisor for thirty years until he retired in 2011. In 1987 Money Magazine named him one of America’s Best Financial Planners. He is the author of Asset Allocation and the Investment Management Process and along with Philip Chambless, The Great American Turquoise Rush, 1890–1910, the latter from Sunstone Press.

Email: mrmryan2@gmail.com

Softcover:
6 X 9
ISBN: 978-1-63293-215-0
176 pp.,$19.95

eBook:
ISBN: 978-1-61139-539-6
176 pp.,$4.99


CONTRACTING TO BUILD YOUR HOME
How To Avoid Turning The American Dream Into A Nightmare
By Hershel G. Nance

Many Illustrations.

Order from Sunstone: (800) 243-5644
Guidelines tell how to avoid the pitfalls associated with buying or contracting to build a new home.

Website: http://books.google.com/books?id=M94ttoHRhQkC

Softcover:
6 X 9
ISBN: 978-0-86534-160-9
128 pp.,$12.95


CREATING THE "I" IN TEAM
Building Superior Management Teams with Intelligence, Initiative, and Integrity
By Jeffrey S. McCreary

Order from Sunstone: (800) 243-5644

The phrase, There is no “I” in team, is certainly one of the most exalted of all sports clichés--a glorious ode to the sanctity of a winning team. However, clichés do not produce superior team performance in the sports world any more than in the world of business. Only committed leaders, motivated to deliver outstanding results, make the real difference in sustained excellence. In his book, Jeffrey McCreary shows you how to build a more energized, more productive and more enjoyable team. His focus is on three crucial “I’s” that should be a part of every team: Intelligence, Initiative, and Integrity. Through concrete examples, anecdotes, and a wealth of inspiring words, Jeff guides you on a pragmatic journey that will improve your performance as a leader. The principles and guidelines that he discloses are the same ones he used successfully in his twenty-seven years of corporate leadership experience.

This book should be required reading for leaders committed to continuous improvement who need simple, practical, and effective guidelines for building superior teams. Readers will learn how to raise the intelligence of their team, how to create an initiative based culture, and how to establish an environment of uncompromised integrity.

If building better teams is your quest, this book will become a powerful tool as it informs and inspires you to change the world for the better. After all, that’s what powerful teams do.

JEFFREY McCREARY has over twenty-five years of corporate leadership experience. He is a retired Senior Vice President for Texas Instruments. During his career he led worldwide organizations conducting product design and development, strategic marketing, sales management, and has run large profit and loss centers. Jeff served seven years as TI’s Chief Sales and Marketing Officer, restructured and led TI’s Military Semiconductor business to sustained record profitability, and directed the company’s highest unit volume semiconductor business. Jeff serves on the Board of Directors of the Isola Group and the Board of Trustees of the Rose-Hulman Institute of Technology. He conducts keynote speeches around the globe on Sales Management, Team Building, and Essential General Management Concepts. Jeff enjoys a rich family life in Santa Fe, New Mexico.

Sample Chapter
Website: http://www.jeffreymccreary.com
Website: http://books.google.com/books?id=8gTV7ckpeBwC
Email: jeff@jeffreymccreary.com

Hardcover:
6 X 9
ISBN: 978-0-86534-538-6
109 pp.,$28.95


CREATIVE TOURISM, A GLOBAL CONVERSATION
How to Provide Unique Creative Experiences for Travelers Worldwide
By Rebecca Wurzburger, Tom Aageson, Alex Pattakos, and Sabrina Pratt, Editors

A book indispensable for those who value tourism and travelers.

Tourists all over the world welcome unique creative experiences that enrich and inspire them when they travel. This is called “Creative Tourism,” and it is different from other types of tourism. But why is it needed, and how does one go about developing it? You'll find answers to these questions and more in this book which is based on and draws from the proceedings of a Santa Fe & UNESCO International Conference on Creative Tourism. Held in Santa Fe, New Mexico, USA, from September 28 to October 2, 2008, this first-of-a-kind conference brought together delegates from sixteen countries around the world to engage in a global conversation about how best to leverage the tourism sector for community and economic development. In other words, how tourism can best be organized and practiced to enhance economic benefits to cities, provinces, and countries globally.

Conceived, in large part, through the efforts of members of UNESCO's Creative Cities Network, the conference was designed to bridge theory and practice, as well as provide a forum for sharing ideas and best practices. In this book you will find not only a collection of essays by some of the “thought pioneers” in the emerging and still evolving field of Creative Tourism, but also a wide array of resources, including many practical examples and illustrations of Creative Tourism in practice from around the world.

At a time when activities and initiatives aimed at promoting tourism in a competitive economy have become essential, the notion of Creative Tourism captured in this book offers a life line that cannot and should not be ignored. Creative Tourism: A Global Conversation should be required reading for all tourism and community/economic/cultural development professionals, artists, elected and appointed public officials, and tourists who are seeking destinations that offer customized, creative, experiential, authentic, and meaningful experiences that are tied to the uniqueness and “spirit” of a place.

Sample Chapter
Website: http://books.google.com/books?id=SHEuUGKrN0oC&dq=9780865347243&source=gbs_navlinks_s

Softcover:
7 x 10
ISBN: 978-0-86534-724-3
226 pp.,$35.00


ENTREPRENEUR TO INVESTOR THE HARD WAY
By David L. Durgin with Sherry Robinson

The success story of an entrepreneur who developed into an expert on cultivating investment opportunities.

Order from Sunstone: (800) 243-5644

Step into the bare-knuckle world of a high-tech entrepreneur and venture capitalist and meet Dave Durgin. Dave evolved from engineer to bootstrap businessman to high-tech entrepreneur in a challenging business environment. The knowledge he shares in this book will be an inspiration to fellow entrepreneurs.

Deal by deal, small investment to large investment, Dave built a successful portfolio as an angel investor and co-founded a successful venture capital firm. In the process, he honed his model of money and mentoring, as he guided startups and their eager but inexperienced founders. Outside his own businesses, he labored with other visionaries to improve the business environment in his state, New Mexico.

This book allows you to get inside the head of a successful entrepreneur and investor and understand how he thinks, how he weighs opportunities, how he copes with adversity. He’s clear about his values: people count, and friendships come first. There is practical advice on business plans, marketing, hiring, boards, teams, partners and commercialization. His venture evaluation criteria can help investors and allow entrepreneurs to size up their operations before they seek venture capital.

The book also offers a ringside seat in the hidden arena of defense contracting as it expanded during the Cold War. Durgin is frank about why technology transfer, after 30 years, still hasn’t lived up to its hype.

David L. Durgin grew up in New England and moved to New Mexico in 1961 to join Sandia Laboratory as it ramped up during the Cold War. In 1967 he became one of the first to transfer Sandia technology. His first start-up company didn’t survive, but it provided a lifetime of lessons and many credits toward his MBR (Master’s in Business Reality). He spent twenty years in defense contracting, building businesses within both BDM International and Booz Allen Hamilton. In the 1980s, with the Cold War winding down, technology transfer looked like a golden life preserver. Durgin and his partners launched Quatro Corporation, the first company in New Mexico to focus on transferring technologies from government laboratories. Quatro started and incubated companies and provided manufacturing and financing for them. In 1996 the partners parted, and Durgin retained the manufacturing and investment entities. Through Quatro and as an angel investor, he built a successful portfolio of 11 companies. In 2003 he and two partners co-founded Verge Fund, the first New Mexico-based venture fund dedicated to financing New Mexico companies. Today Albuquerque, New Mexico has 21 companies that bear his fingerprints and his investments.

Sherry Robinson is a long-time New Mexico business journalist, author and award-winning writer.

Sample Chapter
Website: http://books.google.com/books?id=rdlaEVthvbcC

Softcover:
6 X 9
ISBN: 978-0-86534-695-6
204 pp.,$22.95


GOOD BEHAVIOUR
The Supreme Court and Article III of the United States Constitution
By Samuel A. Francis

A GOOD LOOK AT THE U.S. SUPREME COURT

The controversy surrounding the presidential election in 2000 raised many issues regarding the behavior of some of the United States Supreme Court Justices. The Court's decision in the case of Bush v. Gore effectively stopped a recount of votes in Florida. Many critics felt this decision was politically motivated. If so, what did this say about the ability of the members of the Court to remain non-partisan? And, can justices be removed from office even though it is assumed that they are appointed for life? Samuel A. Francis, an Albuquerque, New Mexico attorney examines all these issues and takes a hard look at what "good Behaviour" (original spelling) in Article III of the United States Constitution might mean for the justices in light of events of December 2000. In this concise book, the author also gives a brief history of the Supreme Court, a detailed appraisal of the case of Bush v. Gore, and includes the full text to the United States Constitution.

SAMUEL A. FRANCIS received his Bachelor's degree in political science from the University of New Mexico in 1963. He then earned his Juris Doctor degree from the University of New Mexico Law School in 1966. This is his first published work.

Sample Chapter
Website: http://books.google.com/books?id=xXHHKDEMcWcC

Softcover:
5 1/2 x 8 1/2
ISBN: 978-0-86534-337-5
108 pp.,$12.95

eBook:
ISBN: 978-1-61139-403-0
108 pp.,$5.99


LET ME EXPLAIN
Eugene G. Fubini's Life in Defense of America
By David G. Fubini

Forewords by Harold Brown, PhD, Former United States Secretary of Defense, and William James Perry, PhD, Former United States Secretary of Defense.

Order from Sunstone: (800) 243-5644

There is no necessary relationship between fame and power, and great influence is often wielded in willful obscurity. So it was with the irascible, indomitable Eugene Fubini. A physics prodigy who fled Italy when the fascists came to power, his searing intelligence and relentless determination lifted him from obscurity to the highest levels of the Pentagon. Indifferent to anything but results, Fubini worked behind the scenes to shape the strategy and substance of his adopted country’s post-World War II defense. Along the way he exerted enormous influence over the development of radar, the rise of the military-industrial complex, the Space Race, and many of the other signature events and movements of mid-twentieth-century American geopolitics.

David G. Fubini is a former Director of McKinsey & Company, Inc. where he worked for over 34 years. He is now on the faculty of the Harvard Business School where he teaches Leadership, Change Management, and Strategy. David’s last role at McKinsey was Managing Director of the Boston Office where he led the firm’s activities in New England. He was also the founder and longtime global leader of the firm’s Merger Management Practice helping with the integration of some of the world’s largest Corporate Integrations and Transactions. Before joining McKinsey, David was an initial member of a small group that became the McNeil Consumer Products Company of Johnson & Johnson. David received a degree in business administration with honors from the University of Massachusetts, and a master’s degree in Business Administration, with distinction, from Harvard University. He lives in Brookline, Massachusetts with his wife, Bertha Rivera, and their four children.

Sample Chapter
Secure Movie & TV Rights
Website: http://books.google.com/books?id=sWRrDv3ToEIC&dq=9780865345614&source=gbs_navlinks_s

Hardcover:
6 X 9
ISBN: 978-0-86534-561-4
320 pp.,$32.95

Softcover:
6 x 9
ISBN: 978-1-63293-072-9
320 pp.,$24.95

eBook:
ISBN: 978-1-61139-299-9
320 pp.,$12.95


A LIFE IN THE LAW
A Woman Lawyer’s Life in Post-World War II Albuquerque, New Mexico
By Mary M. Dunlap with Mary Kay Stein

In 1949, when attorney Mary M. Dunlap moved her law practice and her young children from urban Denver, Colorado to their new home in Albuquerque, New Mexico she had no idea what was waiting for her, starting literally at the first stoplight in town. Her career would span more than forty years, bringing her into daily contact with crafty politicians, pueblo Indians, justices of the peace, and an improbable cast of clients—from nuclear scientists and Ziegfeld Follies stars to arsonists, hoboes, and petty criminals. And, to make life more interesting, she and her husband and their children ran a small farm at the same time. The days started early, the work was hard, and then it was time to go to the office, where the day was long, the work was hard, and then it was time to go home. She recalled that she was challenged by men who said that she couldn’t be a real lawyer because she was a woman, or had calluses on her hands or because she drove a pickup. They all changed their minds once they got into court.

Mary Kay Stein, the oldest daughter of Mary M. Dunlap, is president of MD Communications, in Tucson, Arizona. She is a longtime medical writer and editor and also is owner of Desert Light Photography, also in Tucson. Mary Kay is the author of continuing education textbooks for nurses, including Caring for the AIDS Patient; Child Abuse; The Spectrum of HIV Infections; Lifetime Weight Control; Substance Abuse: Guidelines for Professionals; AIDS: A Short Course for Nurses; and Cardiovascular Disease, Evaluation and Prevention. Her poetry appears in Arizona: 100 Years, 100 Poems, 100 Poets. Mary Kay grew up in Corrales, New Mexico and met and knew many of her mother’s fellow attorneys and clients.

Secure Movie & TV Rights
Website: http://alifeinthelaw.com/

Softcover:
6 x 9
ISBN: 978-1-63293-009-5
146 pp.,$19.95

eBook:
ISBN: 978-1-61139-306-4
146 pp.,$3.99


MY LIFE SEEN THROUGH OUR EYES
By Richard A. Brenner

The memoir of a successful business man covering his three careers in sales, management, and finances.

Order from Sunstone: (800) 243-5644

This memoir by Richard A. Brenner was originally intended just for his children and grandchildren, but because of such great interest from friends and family, it is now available to all readers who appreciate active and creative careers and lives. Richard grew up in New Brunswick, New Jersey and enjoyed three diverse and successful business careers: the first was Bloomingdales in New York City, where he started as a junior executive trainee and left as a senior merchandise manager; the second, as president of Brenner Couture, a dress manufacturing firm, founded by him and his wife, Eleanor; and the third as a managing director on Wall Street.

Eleanor and Richard now live in Santa Fe, New Mexico where they demonstrate their passion for children through the non-profit they founded together in 2003, First Serve – New Mexico. Through these efforts this dedicated couple is truly changing children’s lives, one child at a time, one day at a time.

Sample Chapter
Secure Movie & TV Rights
Website: http://books.google.com/books?id=PdPwygAACAAJ&dq=9780865348486&hl=en&sa=X&ei=HOemT5WXBoKpiQLn56m9Ag&

Hardcover:
6 x 9
ISBN: 978-0-86534-848-6
212 pp.,$26.95

eBook:
ISBN: 978-1-61139-074-2
212 pp.,$14.99


NEW MEXICO POLITICAL HISTORY, 1967–2015
Conversations with Those Directly Involved
By Jamie Koch

Memoirs of a lifelong public servant and distinguished insurance agent in New Mexico from 1968 to 2017.

Jamie Koch, lifelong Santa Fean, known by many as a major Powerbroker in the state of New Mexico according to the New Mexico Business Weekly, has been an often behind-the-scenes voice for fiscal responsibility and prudent planning as well as being an unselfish public servant in New Mexico politics since 1968. In this book is a collection of his candid, recorded conversations with key people who have helped shape New Mexico over the years. It provides a unique look at New Mexico political history from 1967 to 2015 through conversations with those directly involved. Topics of these conversations include the state’s first subdivision regulation, the Open Meetings Act, the severance tax permanent fund, the Terrero Superfund cleanup, the founding of the New Mexico Mutual Casualty Company, Project SEARCH and Koch’s thirteen years as regent of the University of New Mexico.

Forty-two significant individuals are interviewed including former governor Bill Richardson; United States Senator Martin Heinrich; Senior Editor of the Albuquerque Journal Kent Walz; former House Speaker Raymond Sanchez; Paul Roth, MD, chancellor, University of New Mexico Health Sciences Center, and dean of the School of Medicine; Chaouki Abdallah, past interim president of the University of New Mexico and past provost; former CEO of the University of New Mexico Hospital Steve McKernan, former State Superintendent of Insurance Chris Krahling; and Bill King, son of former governor Bruce King. Jamie Koch graduated from the University of New Mexico and began his career with Daniels Insurance, a statewide independent insurance agency established in 1937, opening the Santa Fe office in 1973 and serving as president from 1991 until 2014. In 2017 he received the Lifetime Achievement Award from the Independent Insurance Agents of New Mexico. Jamie is past chairman of the New Mexico Game and Fish Commission, past Natural Resource Trustee officer, past chair of the New Mexico Democratic Party, and past president of the University of New Mexico Board of Regents as well as a past New Mexico legislator. Jamie was finance chairman for former governors Bruce King and Bill Richardson. Among the many honors he has received is the William S. Dixon First Amendment Freedom Award from the New Mexico Foundation for Open Government. United States Senator Martin Heinrich refers to Jamie’s environment stewardship in New Mexico as “legendary.” As stated about him in an editorial in the Albuquerque Journal, “It all adds up to many hours, days, weeks, months and years of putting the greater good of New Mexico first.”


Hardcover:
6 X 9
ISBN: 978-1-63293-217-4
446 pp.,$40.00

Softcover:
6 X 9
ISBN: 978-1-63293-216-7
446 pp.,$30.00

eBook:
ISBN: 978-1-61139-541-9
pp.,$7.99


ORGANIC TOBACCO GROWING IN AMERICA AND OTHER EARTH-FRIENDLY FARMING
By Mark Little, Fielding Daniel, Mark Smith, and Jim Haskins

The story of how growing organic tobacco developed in the United States.

Order from Sunstone: (505) 988-4418

When a small company dedicated to doing things differently decided some twenty years ago to make as natural a tobacco product as possible, they turned to America’s tobacco farmers and proposed an unheard of proposition: How about growing organic tobacco? Today, demand for organic tobacco leaf is doubling each year. But when it was first proposed, there were more than a few skeptics. Now, many are looking at the growing practices and sustainable farming techniques developed by this small group of pioneers.

Here’s the colorful history behind this new old way of farming. Organic Tobacco Growing in America is a quintessential American story of applying vision and values to innovation. More than just a practical guide on how and why to embrace organic growing, this is a story that stretches from its American Indian-inspired beginnings in the windswept high desert of northern New Mexico to the fabled tobacco roads of the southeast.

Along the way, meet the growers who learned how organic farming of not just tobacco, but vegetables and other produce as well, is returning the principles of nature back to the family farm. This is a story about the rebirth of a lifestyle—a way of life that once was and now is meant to be again—for a world that yearns for sustainable, earth-friendly farming.

Mike Little has been working with tobacco nearly his entire life. Today he is the “master blender” and senior vice president of operations for Santa Fe Natural Tobacco Company (SFNTC).

Fielding Daniel also has been working in and around the golden leaf for many years. He is director of leaf for SFNTC and, like Mike, is based in Oxford, North Carolina.

Mark Smith, a writer and vice president of communications for SFNTC, has been working with tobacco for the better part of three decades. He is based in Santa Fe, New Mexico.

Jim Haskins, with his company, AgriBusiness Communications Group, based in Carrboro, North Carolina, has been writing about tobacco growers for more than ten years for SFNTC. He has produced numerous videos, including “How to Grow Organic Tobacco—the Santa Fe Way.”

Sample Chapter
Website: http://books.google.com/books?id=9RNvXgJ0Bn4C

Softcover:
6 X 9
ISBN: 978-0-86534-707-6
204 pp.,$22.95

eBook:
ISBN: 978-1-61139-154-1
204 pp.,$11.99


RE-IMAGINE YOUR BUSINESS FOR BREAKTHROUGH RESULTS
By Bruce Abell

Discover Unexpected New Opportunities by Understanding Who You Are, How You Got Where You Are, and Where You Can Go

Order from Sunstone: (800) 243-5644

Business successes and failures can almost always be traced to the quality of their fundamental ideas and how they are used in the company. Ideas are always fresh when a business starts, but when they become stale, when they fail to reflect the changes in the world, then the business withers and eventually dies.

This is a practical book about business, ideas, and “complexity.” Complexity is a new science that shows how interactions among individuals, environments, chance events, and evolution produce the variety and unpredictable outcomes of the world. In a sense, it is the science of real-world, “messy” systems. Human organizations, and businesses, are the messiest systems. Traditionally, to manage them we’ve been able to make them less messy and more predictable. But today the world no longer cooperates. Now cultures, markets, and technologies change so fast that businesses must be more adaptive than they had to be in more predictable times.

Human organizations are different from all other adaptive systems because they have, at their cores, ideas, not DNA. They are driven by explicit goals and intentions, not just survival and reproduction, and the organization is the way they pursue the goals. Unique ideas give each human complex system a unique identity, and those ideas are the “glue” that holds it together.

The book includes a set of “diagnostics for emergent strategies” that enable any organization to assess and improve the quality and use of its ideas. These diagnostics, along with over 100 examples, show how to rethink business purposes, to identify sources of confusion or poor performance, to consider options that older mindsets have closed off, to make decisions, and, most importantly, to alter the perspective of your company for markedly better results.

BRUCE ABELL is a co-founder of the organizational strategy research and consulting firm, Santa Fe Associates International and its predecessor, Santa Fe Center for Emergent Strategies. He came to Santa Fe, New Mexico, in 1991 to help run the Santa Fe Institute, the world's foremost complexity research center. While there he developed the Business Network for Complex Systems Research as a way to speed the application of knowledge about complex systems to all kinds of enterprises. Prior to coming to Santa Fe he lived near Washington, DC, where he was a Senior Fellow at Hudson Institute, focusing on technology and public policy; was a consultant to major companies on technology strategies; and was for four years (a Washington lifetime) an assistant director of the White House Office of Science and Technology Policy. His earlier career included positions at the U.S. National Science Foundation, the California Institute of Technology, and several aerospace companies. Abell is a graduate of the California Institute of Technology and of the University of Pennsylvania.

Website: http://www.santafeassociates.com
Website: http://books.google.com/books?id=UMzvnGTRVLsC&printsec=frontcover&dq=0865343748&hl=en&sa=X&ei=60jNT-
Email: bruce@santafeassociates.com

Hardcover:
6 X 9
ISBN: 978-0-86534-374-0
264 pp.,$26.95

Softcover:
6 x 9
ISBN: 978-0-86534-375-7
264 pp.,$22.95

eBook:
ISBN: 978-1-61139-936-3
264 pp.,$9.99


THE TRUST FACTOR
The Art of Doing Business in the Twenty-First Century
By Cheryl A. Chatfield, PhD

Order from Sunstone: (800) 243-5644

Can you be trusted to do your job well if you don’t feel it is important? Can you be trusted to treat others with integrity? Can you be trusted to do the best job possible if you are not working in areas that reflect your strengths and can you trust your company to fairly evaluate you if you’re not? And what if your company doesn’t value its employees or encourage entrepreneurial thinking? Can you trust that company with your loyalty or trust it to successfully meet the challenges of tomorrow?

The answers to these, and many other questions, are found in The Trust Factor, an exciting book that also provides practical guidelines to create a stimulating work environment in which integrity and ingenuity can thrive. The book concludes with a simple exercise that will measure your and your company’s “trust factor.”

Cheryl A. Chatfield, PhD, is a motivational speaker, author and teacher. Her nonprofit organization, The Nottingham Institute, works with corporations and schools to promote the concept of trust in business through entrepreneurship, communication and leadership. She has been a high school English teacher, a public school administrator and a college instructor. She spent fifteen years in the financial industry owning and operating stock brokerage firms. Her name appears in Who’s Who in the World, in the Financial Industry, in American Education and in Emerging Leaders.

Website: http://books.google.com/books?id=AOkXPAAACAAJ&dq=9780865342644

Softcover:
6 x 9
ISBN: 978-0-86534-264-4
156 pp.,$19.95

eBook:
ISBN: 978-1-61139-958-5
156 pp.,$9.99


WRITING AND SELLING POETRY, FICTION, ARTICLES, PLAYS & LOCAL HISTORY
Anyone Can Do It With This Definitive Guide
By Marcia Muth

"...a thoroughly 'user friendly' guide written especially for novice writers trying to cope with the necessities of marketing, as well as writer's block, handling the soul-crusing rejections, scrutinizing one's contract, and more. WRITING AND SELLING is recommended as a brief, simply presented instructional reference offering meticulous step-by-step directions, and as an effective starting primer for aspiring writers seeking remunerative publication of their work." (WISCONSIN BOOKWATCH)

Order from Sunstone: (505) 988-4418

This book is designed to help both the beginning writer and the published writer who wants additional guidance in the marketing aspects of the trade. All the creative aspects of writing are covered: from how to get and develop ideas to the ways and means of researching them. There are sections on copyright, contracts and computers as well as how to solve the "writer's block" and how to handle the writer's horror: rejections. An extensive bibliography serves as a guide for further reading.

Website: http://books.google.com/books?id=X2zL_a7kUucC

Softcover:
5 1/2 x 8 1/2
ISBN: 978-0-86534-048-0
96 pp.,$14.95

eBook:
ISBN: 978-1-61139-940-0
96 pp.,$5.99


 
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